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| 001 |
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| 005 |
20080227093000.0 |
| 008 |
021119n |
| 020 |
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|a 0030510694
|
| 090 |
0 |
0 |
|a HF5523
|b .M87 1993
|
| 100 |
0 |
|
|a Murphy, John H. ,
|e author
|
| 245 |
0 |
0 |
|a Advertising and marketing communication management
|c John H. Murphy II, Isabella C. M. Cunningham
|
| 260 |
2 |
|
|a Fort Worth, Tex. :
|b The Dryden Press ,
|c c1993
|
| 300 |
|
|
|a xvi, 523 p. ; ;
|c 25 cm.
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Sales promotion
|
| 650 |
|
0 |
|a Sales promotion
|z United States
|v Case studies
|
| 700 |
0 |
|
|a Cunningham, Isabella C. M. ,
|e author
|
| 999 |
|
|
|a 1000006163
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|