Advertising and marketing communication management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Fort Worth, Tex. :
The Dryden Press ,
c1993
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| Subjects: |
| Physical Description: | xvi, 523 p. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0030510694 |