Advertising and marketing communication management

Advertising and marketing communication management

Bibliographic Details
Main Authors: Murphy, John H. (Author), Cunningham, Isabella C. M. (Author)
Format: Book
Published: Fort Worth, Tex. The Dryden Press c1993
Subjects:
Advertising
Sales promotion
Sales promotion > United States > Case studies
Description
Physical Description:xvi, 523 p. ; 25 cm.
ISBN:0030510694

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