APA (7th ed.) Citation

Murphy, J. H., & Cunningham, I. C. M. (1993). Advertising and marketing communication management. The Dryden Press.

Chicago Style (17th ed.) Citation

Murphy, John H., and Isabella C. M. Cunningham. Advertising and Marketing Communication Management. Fort Worth, Tex.: The Dryden Press, 1993.

MLA (9th ed.) Citation

Murphy, John H., and Isabella C. M. Cunningham. Advertising and Marketing Communication Management. The Dryden Press, 1993.