Marketing : an international perspective

Bibliographic Details
Main Authors: Cateora, Philip R. (Author), Keaveney, Susan M. (Author)
Format: Book
Published: Homewood, Ill : Irwin , 1987
Series:Irwin perspectives in international business
Subjects:

MARC

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020 |a 0256056269 
090 0 0 |a HF1009.5   |b .C374 1987 
100 0 |a Cateora, Philip R. ,   |e author 
245 0 0 |a Marketing :   |b an international perspective   |c Philip R. Cateora, Susan Keaveney 
260 2 |a Homewood, Ill :   |b Irwin ,   |c 1987 
300 |a 172 p. ; ;   |c 23 cm. 
440 0 0 |a Irwin perspectives in international business 
504 |a Includes bibliographies and index 
650 0 |a Export marketing 
700 0 |a Keaveney, Susan M. ,   |e author 
999 |a 1000010456   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus