Marketing : an international perspective

Bibliographic Details
Main Authors: Cateora, Philip R. (Author), Keaveney, Susan M. (Author)
Format: Book
Published: Homewood, Ill : Irwin , 1987
Series:Irwin perspectives in international business
Subjects:
Description
Physical Description:172 p. ; ; 23 cm.
Bibliography:Includes bibliographies and index
ISBN:0256056269