Multinational marketing management : cases and reading

Bibliographic Details
Main Authors: Buzzell, Robert D. [ (Robert Dow)] , 1933- (Author), Quelch, John A. (Author)
Format: Book
Published: Reading, Mass. : Addison-Wesley , c1988
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000019119
005 20161120093000.0
020 |a 0201079968 
090 0 0 |a HF1416   |b .M88 1988 
100 0 |a Buzzell, Robert D. [  |q (Robert Dow)] ,   |d 1933- ,   |e author 
245 0 0 |a Multinational marketing management :   |b cases and reading   |c Robert D. Buzzell, John A. Quelch 
260 2 |a Reading, Mass. :   |b Addison-Wesley ,   |c c1988 
300 |a 500 p. ; ;   |c 24 cm. 
504 |a Bibliography: p. 499-500 
650 0 |a Export marketing   |x Management 
700 0 |a Quelch, John A. ,   |e author 
999 |a 1000010447   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus