Cases in consumer behavior

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Cases in consumer behavior

Bibliographic Details
Main Authors:	DeBruicker, Stewart (Author), Quelch, John A. (Author), Ward, Scott 1942- (Author)
Format:	Book
Published:	Englewood Cliffs, NJ Prentice-Hall c1986
Edition:	2nd ed.
Subjects:	Consumer behavior > Case studies Marketing research > Case studies Motivation research (Marketing) > Case studies

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