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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000019071 |
| 005 |
20160927093000.0 |
| 008 |
021119s1986 |
| 020 |
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|a 013118332X
|
| 090 |
0 |
0 |
|a HF5415.3
|b .D42 1986
|
| 100 |
0 |
|
|a DeBruicker, Stewart ,
|e author
|
| 245 |
0 |
0 |
|a Cases in consumer behavior
|c F. Stewart Debruicker, John A. Quelch, Scott Ward
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
2 |
|
|a Englewood Cliffs, NJ :
|b Prentice-Hall ,
|c c1986
|
| 300 |
|
|
|a xii, 345 p. ; ;
|c 24 cm.
|
| 650 |
|
0 |
|a Consumer behavior
|v Case studies
|
| 650 |
|
0 |
|a Marketing research
|v Case studies
|
| 650 |
|
0 |
|a Motivation research (Marketing)
|x Case studies
|
| 700 |
0 |
|
|a Quelch, John A. ,
|e author
|
| 700 |
0 |
|
|a Ward, Scott ,
|d 1942- ,
|e author
|
| 999 |
|
|
|a 1000017913
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|