Cases in consumer behavior

Cases in consumer behavior

Bibliographic Details
Main Authors: DeBruicker, Stewart (Author), Quelch, John A. (Author), Ward, Scott , 1942- (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1986
Edition:2nd ed.
Subjects:
Consumer behavior > Case studies
Marketing research > Case studies
Motivation research (Marketing) > Case studies
Description
Physical Description:xii, 345 p. ; ; 24 cm.
ISBN:013118332X

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