The essence of services marketing
| Main Author: | |
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| Format: | Book |
| Published: |
New York London :
Prentice Hall ,
c1993
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| Series: | The essence of management series
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| Subjects: |
| Item Description: | Includes index references |
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| Physical Description: | x, 253 p. ; 24 cm. |
| ISBN: | 013284852X |