How to sell a service : guidelines for effective selling in a service business

Bibliographic Details
Main Authors: McDonald, Malcolm (Author), Leppard, John (Author)
Corporate Author: Institute of Marketing
Format: Book
Published: London , 1986
Subjects:

MARC

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260 2 |a London ,   |c 1986 
300 |a 149 p. ; ;   |c 23 cm. 
650 0 |a Marketing 
650 0 |a Service industries   |x Management 
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