How to sell a service : guidelines for effective selling in a service business

Bibliographic Details
Main Authors:	McDonald, Malcolm (Author), Leppard, John (Author)
Corporate Author:	Institute of Marketing
Format:	Book
Published:	London , 1986
Subjects:	Marketing Service industries > Management

Description
Physical Description:	149 p. ; ; 23 cm.
ISBN:	043491231X ,

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