The marketing of services

Bibliographic Details
Main Author: Cowell, Donald W. (Author)
Format: Book
Published: London : Published on behalf of the Institute of Marketing and the CAM Foundation by Heinemann , 1984
Subjects:

MARC

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245 1 4 |a The marketing of services   |c Donald W. Cowell 
260 2 |a London :   |b Published on behalf of the Institute of Marketing and the CAM Foundation by Heinemann ,   |c 1984 
300 |a 340 p. ;   |c 23 cm. 
500 |a Includes bibliographies and index 
650 0 |a Marketing 
650 0 |a Service industries   |x Management 
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