APA (7th ed.) Citation

Cowell, D. W. (1984). The marketing of services. Published on behalf of the Institute of Marketing and the CAM Foundation by Heinemann.

Chicago Style (17th ed.) Citation

Cowell, Donald W. The Marketing of Services. London: Published on behalf of the Institute of Marketing and the CAM Foundation by Heinemann, 1984.

MLA (9th ed.) Citation

Cowell, Donald W. The Marketing of Services. Published on behalf of the Institute of Marketing and the CAM Foundation by Heinemann, 1984.