The IBM way : insights into the world'smost successful marketing organization

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The IBM way : insights into the world'smost successful marketing organization

Bibliographic Details
Main Authors:	Rogers, Buck (Author), Shook, Robert L. , 1938- (Author)
Format:	Book
Published:	New York : Harper & Row , c1986
Subjects:	International Business Machines Corporation Computers > Marketing > Case studies Electronic office machines > Marketing > Case studies Marketing > Case studies

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