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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000018978 |
| 005 |
20220808093000.0 |
| 008 |
021119s1986 |
| 020 |
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|
|a 0060155221
|
| 090 |
0 |
0 |
|a HD9696.C6414875
|b R6 1986
|
| 100 |
0 |
|
|a Rogers, Buck ,
|e author
|
| 245 |
1 |
4 |
|a The IBM way :
|b insights into the world'smost successful marketing organization
|c F. G. "Buck" Rogers with Robert L. Shook
|
| 260 |
2 |
|
|a New York :
|b Harper & Row ,
|c c1986
|
| 300 |
|
|
|a 235 p. ;
|c 23 cm.
|
| 500 |
|
|
|a Includes index
|
| 610 |
2 |
0 |
|a International Business Machines Corporation
|
| 650 |
|
0 |
|a Computers
|x Marketing
|v Case studies
|
| 650 |
|
0 |
|a Electronic office machines
|x Marketing
|v Case studies
|
| 650 |
|
0 |
|a Marketing
|v Case studies
|
| 700 |
1 |
|
|a Shook, Robert L. ,
|d 1938- ,
|e author
|
| 999 |
|
|
|a 1000012062
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|