APA (7th ed.) Citation

Rogers, B., & Shook, R. L.. (1986). The IBM way: Insights into the world'smost successful marketing organization. Harper & Row.

Chicago Style (17th ed.) Citation

Rogers, Buck, and Robert L. Shook. The IBM Way: Insights into the World'smost Successful Marketing Organization. New York: Harper & Row, 1986.

MLA (9th ed.) Citation

Rogers, Buck, and Robert L. Shook. The IBM Way: Insights into the World'smost Successful Marketing Organization. Harper & Row, 1986.