Marketing : a strategic approach

Bibliographic Details
Main Authors: McColl-Kennedy, Janet R. [ (Janet Ruth)] , 1958- (Author), Kiel, Geoffrey C. [ (Geoffrey Charles)] , 1949- (Author)
Format: Book
Published: Melbourne : Nelson Thomson Learning , 2000
Subjects:

MARC

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245 1 0 |a Marketing :   |b a strategic approach   |c J. R. McColl-Kennedy, Geoffrey C. Kiel 
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