Marketing : a strategic approach

Bibliographic Details
Main Authors:	McColl-Kennedy, Janet R. [ (Janet Ruth)] , 1958- (Author), Kiel, Geoffrey C. [ (Geoffrey Charles)] , 1949- (Author)
Format:	Book
Published:	Melbourne : Nelson Thomson Learning , 2000
Subjects:	Marketing

Description
Physical Description:	xiv, 926 p. ; ill. col. ; 28 cm. +. 1 CD-ROM
ISBN:	0170091163

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