APA (7th ed.) Citation

McColl-Kennedy, J. R. . [. . ., & Kiel, G. C. . [. .. (2000). Marketing: A strategic approach. Nelson Thomson Learning.

Chicago Style (17th ed.) Citation

McColl-Kennedy, Janet R. [] , and Geoffrey C. [] Kiel. Marketing: A Strategic Approach. Melbourne: Nelson Thomson Learning, 2000.

MLA (9th ed.) Citation

McColl-Kennedy, Janet R. [] , and Geoffrey C. [] Kiel. Marketing: A Strategic Approach. Nelson Thomson Learning, 2000.