Marketing : an introductory text

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Marketing : an introductory text

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Bibliographic Details
Other Authors:	Baker, Michael J. , 1935- (Editor)
Format:	Book
Published:	London : Macmillan Education , 1991
Edition:	5th ed
Subjects:	Marketing

Description
Physical Description:	xxiii, 646 p. ; 25 cm.
ISBN:	0333556852