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| 008 |
021119s1994 |
| 020 |
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|a 9836237267
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| 090 |
0 |
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|a HF5821
|b .B6212 1994
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| 100 |
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|a Bovee, Courtland L. ,
|e author
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| 240 |
2 |
0 |
|a Contemporary advertising
|l Bahasa Malaysia
|
| 245 |
1 |
0 |
|a Periklanan sezaman
|c Courtland L. Bovee, William F. Arens
|f penterjemah, Khidmat Terjemahan Nusantara
|
| 260 |
2 |
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|a Kuala Lumpur :
|b Dewan Bahasa dan Pustaka ,
|c 1994
|
| 300 |
|
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|a xix, 711 p. :
|b ill. ;
|c 28 cm.
|
| 500 |
|
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|a Translation of: Contemporary advertising. 2nd ed., 1986
|
| 504 |
|
|
|a Includes bibliographical references (p. 663-665) and index
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
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|a Arens, William F. ,
|e author
|
| 999 |
|
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|a 1000003512
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|