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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000017433 |
| 008 |
021119s1994 |
| 020 |
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|a 9836237267
|
| 090 |
0 |
0 |
|a HF5821
|b .B6212 1994
|
| 100 |
0 |
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|a Bovee, Courtland L.
|e author
|
| 240 |
2 |
0 |
|a Contemporary advertising
|l Bahasa Malaysia
|
| 245 |
1 |
0 |
|a Periklanan sezaman
|c Courtland L. Bovee, William F. Arens
|f penterjemah, Khidmat Terjemahan Nusantara
|
| 260 |
2 |
|
|a Kuala Lumpur
|b Dewan Bahasa dan Pustaka
|c 1994
|
| 300 |
|
|
|a xix, 711 p.
|b ill.
|c 28 cm
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
|
|a Arens, William F.
|e author
|
| 999 |
|
|
|a 1000003512
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|