Global marketing : a market-responsive approach

Bibliographic Details
Main Author: Hollensen, Svend (Author)
Format: Book
Published: London : Prentice Hall , c1998
Subjects:

MARC

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090 0 0 |a HF1416   |b .H655 1998 
100 0 |a Hollensen, Svend ,   |e author 
245 0 0 |a Global marketing :   |b a market-responsive approach   |c Svend Hollensen 
260 2 |a London :   |b Prentice Hall ,   |c c1998 
300 |a xxxvi, 604 p. :   |b ill. ; ;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Export marketing   |x Management 
999 |a 1000075918   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus