Marketing management
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
Prentice Hall
c1998
|
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000016915 | ||
| 008 | 021119n | ||
| 020 | |a 0139064702 | ||
| 090 | 0 | 0 | |a HF5415.13 |b .M35223 1998 |
| 245 | 0 | 0 | |a Marketing management |c Richard P. Bagozzi ... [et al.] |
| 260 | 2 | |a London |b Prentice Hall |c c1998 | |
| 300 | |a xxii, 718, [23] p. |b ill. ; |c 26 cm. | ||
| 650 | 0 | |a Marketing |x Management | |
| 700 | 0 | |a Bagozzi, Richard P. |e author | |
| 999 | |a 1000075929 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||