Marketing management
| Main Author: | |
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| Format: | Book |
| Published: |
London :
Prentice Hall ,
c1998
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| Subjects: |
| Physical Description: | xxii, 718, [23] p. : ill. ; ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0139064702 |