APA (7th ed.) Citation

Bagozzi, R. P. (1998). Marketing management. Prentice Hall.

Chicago Style (17th ed.) Citation

Bagozzi, Richard P. Marketing Management. London: Prentice Hall, 1998.

MLA (9th ed.) Citation

Bagozzi, Richard P. Marketing Management. Prentice Hall, 1998.

Warning: These citations may not always be 100% accurate.