Marketing management and strategy
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
Prentice Hall
c1998
|
| Edition: | 2nd ed. |
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000016912 | ||
| 008 | 021119n | ||
| 020 | |a 0132622394 | ||
| 090 | 0 | 0 | |a HF5415.13 |b .D69 1998 |
| 100 | 0 | |a Doyle, Peter |e author | |
| 245 | 0 | 0 | |a Marketing management and strategy |c Peter Doyle |
| 250 | |a 2nd ed. | ||
| 260 | 2 | |a London |b Prentice Hall |c c1998 | |
| 300 | |a xvii, 465 p. |b ill. ; |c 24 cm. | ||
| 650 | 0 | |a Marketing |x Management | |
| 999 | |a 1000075926 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||