Marketing management and strategy
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London :
Prentice Hall ,
c1998
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xvii, 465 p. : ill. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0132622394 |