APA (7th ed.) Citation

Doyle, P. (1998). Marketing management and strategy (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Doyle, Peter. Marketing Management and Strategy. 2nd ed. London: Prentice Hall, 1998.

MLA (9th ed.) Citation

Doyle, Peter. Marketing Management and Strategy. 2nd ed. Prentice Hall, 1998.