Advertising : principles & practice

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Advertising : principles & practice

Bibliographic Details
Main Authors:	Wells, William , 1926- (Author), Burnett, John , 1944- (Author), Moriarty, Sandra E. [ (Sandra Ernst)] (Author)
Format:	Book
Language:	English
Published:	London : Prentice Hall , c1998
Edition:	4th ed
Subjects:	Advertising

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