Advertising principles & practice

Bibliographic Details
Main Authors: Wells, William 1926- (Author), Burnett, John 1944- (Author), Moriarty, Sandra E. (Sandra Ernst) (Author)
Format: Book
Language:English
Published: London Prentice Hall c1998
Edition:4th ed
Subjects:

MARC

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100 1 |a Wells, William  |d 1926-  |e author 
245 1 0 |a Advertising  |b principles & practice  |c William Wells, John Burnett, Sandra Moriarty 
250 |a 4th ed 
260 2 |a London  |b Prentice Hall  |c c1998 
300 |a xx, 731 p.  |b ill.  |c 28 cm 
650 0 |a Advertising 
700 1 |a Burnett, John  |d 1944-  |e author 
700 1 |a Moriarty, Sandra E.  |q (Sandra Ernst)  |e author 
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