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00000cam a2200000 7i4500 |
| 001 |
0000016857 |
| 005 |
20071008.0 |
| 008 |
021119s1998 enk eng |
| 020 |
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|a 0137833660
|
| 090 |
0 |
0 |
|a HG5823
|b .W455 1998
|
| 100 |
1 |
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|a Wells, William ,
|d 1926- ,
|e author
|
| 245 |
1 |
0 |
|a Advertising :
|b principles & practice
|c William Wells, John Burnett, Sandra Moriarty
|
| 250 |
|
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|a 4th ed
|
| 260 |
2 |
|
|a London :
|b Prentice Hall ,
|c c1998
|
| 300 |
|
|
|a xx, 731 p. :
|b ill. ;
|c 28 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
|
|a Burnett, John ,
|d 1944- ,
|e author
|
| 700 |
1 |
|
|a Moriarty, Sandra E. [
|q (Sandra Ernst)] ,
|e author
|
| 999 |
|
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|a 1000075907
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|