APA (7th ed.) Citation

Wells, W. ., Burnett, J. ., & Moriarty, S. E. . [. (1998). Advertising: Principles & practice (4th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Wells, William , John Burnett, and Sandra E. [] Moriarty. Advertising: Principles & Practice. 4th ed. London: Prentice Hall, 1998.

MLA (9th ed.) Citation

Wells, William , et al. Advertising: Principles & Practice. 4th ed. Prentice Hall, 1998.