Concurrent marketing integrating product, sales, and service

Bibliographic Details
Main Author:	Cespedes, Frank V. 1950- (Author)
Format:	Book
Published:	Boston, Mass. Harvard Business School Press c1995
Subjects:	Marketing > Management Sales management

MARC


LEADER	00000cam a2200000 7i4500
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008	021119n
020			\|a 0875844448
090	0	0	\|a HF5415.13 \|b .C468 1995
100	0		\|a Cespedes, Frank V. \|d 1950- \|e author
245	0	0	\|a Concurrent marketing \|b integrating product, sales, and service \|c Frank V. Cespedes
260	2		\|a Boston, Mass. \|b Harvard Business School Press \|c c1995
300			\|a xxvii, 306 p. ; \|c 25 cm.
650		0	\|a Marketing \|x Management
650		0	\|a Sales management
999			\|a 1000075626 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus