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| 001 |
0000016840 |
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20161102093000.0 |
| 008 |
021119n |
| 020 |
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|a 0875844448
|
| 090 |
0 |
0 |
|a HF5415.13
|b .C468 1995
|
| 100 |
0 |
|
|a Cespedes, Frank V. ,
|d 1950- ,
|e author
|
| 245 |
0 |
0 |
|a Concurrent marketing :
|b integrating product, sales, and service
|c Frank V. Cespedes
|
| 260 |
2 |
|
|a Boston, Mass. :
|b Harvard Business School Press ,
|c c1995
|
| 300 |
|
|
|a xxvii, 306 p. ; ;
|c 25 cm.
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Sales management
|
| 999 |
|
|
|a 1000075626
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|