APA (7th ed.) Citation

Cespedes, F. V.. (1995). Concurrent marketing: Integrating product, sales, and service. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Cespedes, Frank V. Concurrent Marketing: Integrating Product, Sales, and Service. Boston, Mass.: Harvard Business School Press, 1995.

MLA (9th ed.) Citation

Cespedes, Frank V. Concurrent Marketing: Integrating Product, Sales, and Service. Harvard Business School Press, 1995.