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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000016747 |
| 005 |
20060419.0 |
| 020 |
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|a 0070782504
|
| 090 |
0 |
0 |
|a HD9980.5
|b .Z45 1996
|
| 100 |
0 |
|
|a Zeithaml, Valarie A. ,
|e author
|
| 245 |
1 |
0 |
|a Services marketing
|c Valarie A. Zeithaml, Mary Jo Bitner
|
| 260 |
2 |
|
|a New York :
|b McGraw-Hill ,
|c c1996
|
| 300 |
|
|
|a xx, 700 p. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Customer services
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Service industries
|x Marketing
|
| 700 |
0 |
|
|a Bitner, Mary Jo ,
|e author
|
| 999 |
|
|
|a 1000071928
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|