Entrepreneurial marketing : real stories and survival strategies
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| Format: | Book |
| Published: |
Mason, Ohio :
Thomson, South-Western ,
c2004
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| Subjects: |
Table of Contents:
- 1. Strategy mentor module
- 2. Financing mentor module
- 3. Branding mentor module
- 4. Viral marketing mentor module
- 5. CRM mentor module
- 6. Distribution mentor module
- 7. New products mentor module
- 8. Public relations mentor module
- 9. Conclusion