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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000015784 |
| 005 |
20081114093000.0 |
| 008 |
021119s2004 ohua eng |
| 020 |
|
|
|a 0324158637
|
| 090 |
0 |
0 |
|a HF5415
|b .B77 2004
|
| 100 |
1 |
|
|a Buskirk, Bruce D. ,
|e author
|
| 245 |
1 |
0 |
|a Entrepreneurial marketing :
|b real stories and survival strategies
|c Bruce Buskirk, Molly Lavik
|
| 260 |
|
|
|a Mason, Ohio :
|b Thomson, South-Western ,
|c c2004
|
| 300 |
|
|
|a xlii, 245 p. :
|b ill. ;
|c 26 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Strategy mentor module -- 2. Financing mentor module -- 3. Branding mentor module -- 4. Viral marketing mentor module -- 5. CRM mentor module -- 6. Distribution mentor module -- 7. New products mentor module -- 8. Public relations mentor module -- 9. Conclusion
|
| 650 |
|
0 |
|a Entrepreneurship
|
| 650 |
|
0 |
|a Marketing
|
| 999 |
|
|
|a 1000107341
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|