Global marketing management : a casebook
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH :
Thomson/South-Western ,
c2006
|
| Edition: | 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett |
| Subjects: |
Table of Contents:
- Pt. I. designingnstrategies for global competition
- Pt. II. Global expansion strategies
- Pt. III. Global marketing programs
- Pt. IV. Marketing in emerging markets
- Pt. V. Managing international partners and alliances
- Pt. VI. Organizing and managing global marketing operations
- Pt. VII. Social enterprise and global marketing