Global marketing management : a casebook

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Global marketing management : a casebook

Bibliographic Details
Main Authors:	Bartlett, Christopher A. , 1943- (Author), Quelch, John A. (Author)
Format:	Book
Language:	English
Published:	Mason, OH : Thomson/South-Western , c2006
Edition:	5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett
Subjects:	Export marketing > Management Export marketing > Management > Case studies

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