|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000015766 |
| 005 |
20221002093000.0 |
| 008 |
060713s2006 ohu eng |
| 020 |
|
|
|a 0324322844 (alk. paper)
|
| 090 |
0 |
0 |
|a HF1416
|b .G56 2006
|
| 245 |
0 |
0 |
|a Global marketing management :
|b a casebook
|
| 250 |
|
|
|a 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett
|
| 260 |
|
|
|a Mason, OH :
|b Thomson/South-Western ,
|c c2006
|
| 300 |
|
|
|a viii, 680 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references
|
| 505 |
1 |
|
|a Pt. I. designingnstrategies for global competition -- Pt. II. Global expansion strategies -- Pt. III. Global marketing programs -- Pt. IV. Marketing in emerging markets -- Pt. V. Managing international partners and alliances -- Pt. VI. Organizing and managing global marketing operations -- Pt. VII. Social enterprise and global marketing
|
| 650 |
|
0 |
|a Export marketing
|x Management
|
| 650 |
|
0 |
|a Export marketing
|x Management
|v Case studies
|
| 700 |
1 |
|
|a Bartlett, Christopher A. ,
|d 1943- ,
|e author
|
| 700 |
1 |
|
|a Quelch, John A. ,
|e author
|
| 999 |
|
|
|a 1000107340
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|