Global marketing management a casebook

Bibliographic Details
Main Authors: Bartlett, Christopher A. 1943- (Author), Quelch, John A. (Author)
Format: Book
Language:English
Published: Mason, OH Thomson/South-Western c2006
Edition:5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett
Subjects:

MARC

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001 0000015766
008 060713s2006 ohu eng
020 |a 0324322844 (alk. paper) 
090 0 0 |a HF1416  |b .G56 2006 
245 0 0 |a Global marketing management  |b a casebook 
250 |a 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett 
260 |a Mason, OH  |b Thomson/South-Western  |c c2006 
300 |a viii, 680 p.  |b ill.  |c 24 cm 
650 0 |a Export marketing  |x Management 
650 0 |a Export marketing  |x Management  |v Case studies 
700 1 |a Bartlett, Christopher A.  |d 1943-  |e author 
700 1 |a Quelch, John A.  |e author 
999 |a 1000107340  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus