Global marketing management : a casebook
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, OH :
Thomson/South-Western ,
c2006
|
| Edition: | 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett |
| Subjects: |
| Physical Description: | viii, 680 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references |
| ISBN: | 0324322844 (alk. paper) |