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00000cam a2200000 7i4500 |
| 001 |
0000015765 |
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20080126093000.0 |
| 008 |
060418s2005 enk eng |
| 020 |
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|a 1861529961
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| 090 |
0 |
0 |
|a HF5415.127
|b .P574 2005
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| 100 |
1 |
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|a Pires, Guilherme D. ,
|e author
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| 245 |
1 |
0 |
|a Ethnic marketing :
|b accepting the challenge of cultural diversity
|c Guilherme D. Pires and P. John Stanton
|
| 260 |
|
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|a London :
|b Thomson Learning ,
|c 2005
|
| 300 |
|
|
|a xi, 274 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Minority consumers
|
| 650 |
|
0 |
|a Target marketing
|
| 700 |
1 |
|
|a Stanton, P. John ,
|e author
|
| 999 |
|
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|a 1000107339
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|