Ethnic marketing : accepting the challenge of cultural diversity
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Thomson Learning ,
2005
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| Subjects: |
| Physical Description: | xi, 274 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1861529961 |