APA (7th ed.) Citation

Pires, G. D., & Stanton, P. J. (2005). Ethnic marketing: Accepting the challenge of cultural diversity. Thomson Learning.

Chicago Style (17th ed.) Citation

Pires, Guilherme D., and P. John Stanton. Ethnic Marketing: Accepting the Challenge of Cultural Diversity. London: Thomson Learning, 2005.

MLA (9th ed.) Citation

Pires, Guilherme D., and P. John Stanton. Ethnic Marketing: Accepting the Challenge of Cultural Diversity. Thomson Learning, 2005.