A bibliography of research and writings on marketing and advertising to children James U. McNeal

Bibliographic Details
Main Author: McNeal, James U. (Author)
Format: Book
Published: New York Lexington Books c1991
Subjects:

MARC

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090 0 0 |a Z7164.C92  |b M35 1991 
100 0 |a McNeal, James U.  |e author 
245 1 2 |a A bibliography of research and writings on marketing and advertising to children  |b James U. McNeal 
260 2 |a New York   |b Lexington Books  |c c1991 
300 |a vi, 168 p.   |c 24 cm 
650 0 |a Advertising and children  |z United States  |v Bibliography 
650 0 |a Children as consumers  |z United States  |v Bibliography 
650 0 |a Television advertising and children 
999 |a 1000054024  |b Book  |c Close Access  |e Gong Badak Campus