A bibliography of research and writings on marketing and advertising to children : James U. McNeal

Bibliographic Details
Main Author: McNeal, James U. (Author)
Format: Book
Published: New York : Lexington Books , c1991
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000015740
005 20071205093000.0
008 021119s1991
020 |a 0669276627 
090 0 0 |a Z7164.C92   |b M35 1991 
100 0 |a McNeal, James U. ,   |e author 
245 1 2 |a A bibliography of research and writings on marketing and advertising to children :   |b James U. McNeal 
260 2 |a New York :   |b Lexington Books ,   |c c1991 
300 |a vi, 168 p. ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Advertising and children   |z United States   |v Bibliography 
650 0 |a Children as consumers   |z United States   |v Bibliography 
650 0 |a Television advertising and children 
999 |a 1000054024   |b Book   |c Close Access   |e Gong Badak Campus