APA (7th ed.) Citation

McNeal, J. U. (1991). A bibliography of research and writings on marketing and advertising to children: James U. McNeal. Lexington Books.

Chicago Style (17th ed.) Citation

McNeal, James U. A Bibliography of Research and Writings on Marketing and Advertising to Children: James U. McNeal. New York: Lexington Books, 1991.

MLA (9th ed.) Citation

McNeal, James U. A Bibliography of Research and Writings on Marketing and Advertising to Children: James U. McNeal. Lexington Books, 1991.