The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry

Bibliographic Details
Main Author: Newell, Frederick (Author)
Format: Book
Published: New York : McGraw-Hill , c1997
Subjects:

MARC

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245 1 4 |a The new rules of marketing :   |b how to use one-to-one relationship marketing to be the leader in your industry   |c Frederick Newell 
260 2 |a New York :   |b McGraw-Hill ,   |c c1997 
300 |a xx, 315 p. ;   |c 24 cm. 
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650 0 |a Relationship marketing 
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