The new rules of marketing how to use one-to-one relationship marketing to be the leader in your industry
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
McGraw-Hill
c1997
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000015653 | ||
| 020 | |a 0786312289 | ||
| 090 | 0 | 0 | |a HF5415.55 |b .N49 1997 |
| 100 | 0 | |a Newell, Frederick |e author | |
| 245 | 1 | 4 | |a The new rules of marketing |b how to use one-to-one relationship marketing to be the leader in your industry |c Frederick Newell |
| 260 | 2 | |a New York |b McGraw-Hill |c c1997 | |
| 300 | |a xx, 315 p. |c 24 cm | ||
| 650 | 0 | |a Database marketing | |
| 650 | 0 | |a Relationship marketing | |
| 999 | |a 1000070492 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||