Product policy and management
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
London :
Macmillan ,
1976.
|
| Series: | Macmillan studies in marketing management
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| Subjects: |
| Physical Description: | x, 182 p. : ill., form ; ; 23 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0333192885 , |