Contemporary advertising
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin ,
c2006
|
| Edition: | 10th ed |
| Series: | The McGraw-Hill/Irwin series in marketing
|
| Subjects: |
Table of Contents:
- Part 1: Advertising perspectives
- Part 2: Crafting marketing and advertising strategies
- Part 3: Integrating advertising with other elements of the communications mix
- Part 4: Creating advertising and commercials
- Part 5: Using advertising media