Contemporary advertising
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill/Irwin
c2006
|
| Edition: | 10th ed |
| Series: | The McGraw-Hill/Irwin series in marketing
|
| Subjects: |
MARC
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| 001 | 0000012807 | ||
| 008 | 080904s2006 mau eng | ||
| 020 | |a 0072964723 | ||
| 090 | 0 | 0 | |a HF5821 |b .B62 2006 |
| 100 | 1 | |a Arens, William F. |e author | |
| 245 | 1 | 0 | |a Contemporary advertising |c William F. Arens |
| 250 | |a 10th ed | ||
| 260 | |a Boston |b McGraw-Hill/Irwin |c c2006 | ||
| 300 | |a xl, 614 p. |b ill. (some col.) |c 29 cm | ||
| 440 | 4 | |a The McGraw-Hill/Irwin series in marketing | |
| 650 | 0 | |a Advertising | |
| 999 | |a 1000106140 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||