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080904s2006 mau eng |
| 020 |
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|a 0072964723
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| 090 |
0 |
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|a HF5821
|b .B62 2006
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| 100 |
1 |
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|a Arens, William F. ,
|e author
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| 245 |
1 |
0 |
|a Contemporary advertising
|c William F. Arens
|
| 250 |
|
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|a 10th ed
|
| 260 |
|
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|a Boston :
|b McGraw-Hill/Irwin ,
|c c2006
|
| 300 |
|
|
|a xl, 614 p. :
|b ill. (some col.) ;
|c 29 cm.
|
| 440 |
|
4 |
|a The McGraw-Hill/Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references (p. EN1- EN18) and index
|
| 505 |
0 |
|
|a Part 1: Advertising perspectives -- Part 2: Crafting marketing and advertising strategies -- Part 3: Integrating advertising with other elements of the communications mix -- Part 4: Creating advertising and commercials -- Part 5: Using advertising media
|
| 650 |
|
0 |
|a Advertising
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| 999 |
|
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|a 1000106140
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|